September 30, 2011 | 05:27 PM
The New Voice
![The James Gang: John Henry, LeBron James, Tom Werner](http://bostondirtdogs.boston.com/may11/bdd_lebron_henry_werner.jpg)
(BDD Photo Illustration)
Let the Managerial Rumors Begin:
Sox May Bring James
With the NBA Lockout On, Red Sox Staffer
LeBron James Is Ready and Able to
Be the New Voice of the Red Sox
![Boston Dirt Dogs Photo Illustration](http://bostondirtdogs.boston.com/mar11/bdd_lebron_james.jpg)
(Boston Dirt Dogs Photo Illustration)
"There are very few sportsmen who can match his global reach, appeal and iconic status... We�re going to be able to focus on how to create opportunities for LeBron." -- Red Sox chairman Tom Werner on LeBron James
"What FSM does for Roush Fenway, Liverpool, and the Red Sox, we will now do for LeBron James... This represents the next step in our evolution, to represent one of the most recognizable athletes on the planet." -- Red Sox COO Sam Kennedy