Cap in Hand
Red Sox baseball pitcher Manny Delcarmen models the new secondary Hanging Sox logo hat and the alternate road uniform jersey during a news conference in Boston Thursday, Dec. 11, 2008.
(AP)

Tradition Be Damned... Sox Gurus Damage the Brand
Front Office Will Pass a 'Hanging Sox' Hat to Raise Revenue
The Classic Beloved B Cap Takes a Seat in An Alternate World

At an event held in the basement of the Game On restaurant, the Boston Red Sox unveiled an updated logo, as well as new primary road uniforms, and also  a new secondary road jersey, and a new hat to go with the secondary road jersey. Here team manager Terry Francona, (left) and former players Jim Rice (center) and Jerry Remy (right) show off the new primary road jersey.
(AP)

And While the Blueberry Softball Shirts Are Obviously Hideous...
The Throwback Boston Road Grays Are A-OK
Photo Gallery: New Sox Jerseys, Logo, and Cap
Survey: What Do You Think of the New Look Sox?

BDD is a feature of Boston.com. All posts are by Steve Silva unless otherwise indicated.

Boston Globe:

Red Sox end losing streak > Shaughnessy: Debunking myths about the 2014 Red Sox > Cherington: Everyone needs to get better

Boston Herald:

Ortiz, Red Sox bats break out to end losing streak > Buchholz still bewildered > Memory loss haunting Red Sox

ProJo:

Lester was once a good hitter, now heading toward dubious record > Travis Shaw brings hot bat to Pawtucket > Ranaudo shines > Betts not a candidate for Boston, yet

NY Post:

St. Louis lets Ozzie Smith bid Jeter goodbye > Yanks prevail in extras again > Nonsense leads off in MLB broadcasts > Beltran elbow on mend

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