Cap in Hand
Red Sox baseball pitcher Manny Delcarmen models the new secondary Hanging Sox logo hat and the alternate road uniform jersey during a news conference in Boston Thursday, Dec. 11, 2008.

Tradition Be Damned... Sox Gurus Damage the Brand
Front Office Will Pass a 'Hanging Sox' Hat to Raise Revenue
The Classic Beloved B Cap Takes a Seat in An Alternate World

At an event held in the basement of the Game On restaurant, the Boston Red Sox unveiled an updated logo, as well as new primary road uniforms, and also  a new secondary road jersey, and a new hat to go with the secondary road jersey. Here team manager Terry Francona, (left) and former players Jim Rice (center) and Jerry Remy (right) show off the new primary road jersey.

And While the Blueberry Softball Shirts Are Obviously Hideous...
The Throwback Boston Road Grays Are A-OK
Photo Gallery: New Sox Jerseys, Logo, and Cap
Survey: What Do You Think of the New Look Sox?

BDD is a feature of All posts are by Steve Silva unless otherwise indicated.

Boston Globe:

Hanley enjoying his return > Victorino slowly getting up to speed > Ramirez fitting right in > Manuel Margot in stars in Salem

Boston Herald:

Pablo Sandoval struggles against lefties continues > Buchholz says he's sorry for the effort > Red Sox doing more right than wrong > Miley put Sox in hole


Brentz walkoff helps PawSox win at McCoy > Marrero more aggressive > Vic ready to make impact > Workman receives PRP injection

NY Post:

The latest way ESPN ruined Sunday Night Baseball > Girardi dusts off Mike Stanley story for Jeter's panicked replacement > Yankees all-in on Carlos Beltran, and that's a problem

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The "Curt’s Pitch for ALS" program is a joint effort by Curt and Shonda Schilling and The ALS Association Mass Chapter to strike out Amyotrophic Lateral Sclerosis, also known as Lou Gehrig’s Disease.

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