Cap in Hand
Red Sox baseball pitcher Manny Delcarmen models the new secondary Hanging Sox logo hat and the alternate road uniform jersey during a news conference in Boston Thursday, Dec. 11, 2008.
(AP)

Tradition Be Damned... Sox Gurus Damage the Brand
Front Office Will Pass a 'Hanging Sox' Hat to Raise Revenue
The Classic Beloved B Cap Takes a Seat in An Alternate World

At an event held in the basement of the Game On restaurant, the Boston Red Sox unveiled an updated logo, as well as new primary road uniforms, and also  a new secondary road jersey, and a new hat to go with the secondary road jersey. Here team manager Terry Francona, (left) and former players Jim Rice (center) and Jerry Remy (right) show off the new primary road jersey.
(AP)

And While the Blueberry Softball Shirts Are Obviously Hideous...
The Throwback Boston Road Grays Are A-OK
Photo Gallery: New Sox Jerseys, Logo, and Cap
Survey: What Do You Think of the New Look Sox?

BDD is a feature of Boston.com. All posts are by Steve Silva unless otherwise indicated.

Boston Globe:

Rodriguez looks like the steal deal > Despite effort by Rodriguez, Red So fall > Tazawa has come a long way, on and off field

Boston Herald:

Lauber: Eduardo Rodriguez showing Red Sox he's special > PawSox start looms large for Masterson

ProJo:

Rodriguez gem wasted > Chili Davis doesn't want to turn Red Sox into free-swingers > Red Sox draft catcher in third round

NY Post:

How Mariano Rivera has influenced Yankees' top pick > Why starting rotation could be a big Yankees' strength

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