No Hung Jury on Hanging Sox Hats

Mike Dee holds up the new secondary
(Jim Davis / Boston Globe Staff | AP)

Survey Said: Nation of Mad Hatters Want to Scrap the New Cap
Only 18 Percent of More Than 50,000 Surveyed Said
They Liked All the Sox Uniform Changes

Nation Continues to Pound Front Office in Heated Discussion
Read the Terrifying Story on Hatgate | See the Horrific Photos
Steve Buckley Expected to Organize March on Fenway Any Day Now

"In the words of John Lennon, Let It B." -- 12.12.08, Comment No. 323 posted by Mary Frontiero [editor's note: it was Paul McCartney]

File Under: Mike Dee Must Have Conducted His Survey
in a Phone Booth on Yawkey Way...

“Red Sox Nation speaks loudly on these kind of issues. We wanted to make sure the fans had input and overwhelmingly support behind the the Hanging Sox as our primary logo, such an iconic representation of our brand was their primary and first choice... The early response has been terrific." -- 12.11.08, Red Sox COO Mike Dee at GameOn!... with a straight face

Lucchino Calls the Hat Fiasco a Big Misunderstanding...
You Won't Have to See Them Worn Up to 99% of the Time...
But Says Pitchers Might Pop Them On for Good Luck

“Some of the survey's we've seen have been 55-60 percent like it, and 40 percent don't like it overall, but no, you're never going to please everyone anytime you make a change, there's going to be some resistance to it. The alternate uniforms are used very infrequently. The red and the blue. But they're kind of a nice change of pace. Fans will see those a handful of times each season.

"The biggest misunderstanding has to do with the hat. There's a new hat with the Hanging Sox. That is an alternate hat. That is not replacing the traditional Red Sox B hat. There was some misunderstanding about that. But we will be wearing the traditional Red Sox B hat, I would say 95-99 percent of the time next year and the other hat will be worn time to time should a pitcher want to try it sometimes to break his luck, or something like that. There may be some of that. But by and large, and the logo was kind of fine tuned... I think the Hanging Sox, we're kind of lucky to have the Hanging Sox, there are very few organizations that can be identified without any words. There's the Nike swooosh. There's... the golden arches of McDonalds and the Hanging Sox of the Red Sox. No letters, no words, no nothing. Just a symbol." -- 12.13.08, Red Sox President and CEO Larry Lucchino at Christmas at Fenway on sports radio WEEI


BDD Photo Illustration / Joshua Coles
(BDD Photo Illustration / Joshua Coles)

What Didn't Happen in Vegas, Comes to Boston
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Theo Keeps Lugo, But Gets New Logo

A.J. Breakdown Is Bronx Bound
NYY's Overpay for Burnett in 5-Year Deal


With Special Guest Scott
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BDD is a feature of Boston.com. All posts are by Steve Silva unless otherwise indicated.

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ProJo:

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NY Post:

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