Can't Take the Heat?
Then Step Away from John Henry and Tom Werner's Kitchen
"There are very few sportsmen who can match his global reach, appeal and iconic status... We’re going to be able to focus on how to create opportunities for LeBron." -- Red Sox chairman Tom Werner
"What FSM does for Roush Fenway, Liverpool and the Red Sox, we will now do for LeBron James... This represents the next step in our evolution, to represent one of the most recognizable athletes on the planet." -- Red Sox COO Sam Kennedy